Search engine optimization (SEO) is one of the top ways to drive traffic to your website. But it can also be a labor-intensive process. In contrast to the “set it and forget it” technique, SEO requires consistent monitoring and study to make the most of your efforts. SEO essentially involves the application of various techniques on a website to improve its position on search engine rankings. Most likely, you have already utilized the most essential SEO strategies on your website. But if you prefer to enhance the results, you will need to maximize your SEO techniques.

1. Get search engines to index your website. Use tools like Google Webmaster Tools and Bing Webmaster Tools to add your website. Be sure to create a sitemap of your website and submit it using the webmaster tools. Doing this enables search engines to be aware of your website and evaluate its content to know what information to include in search results.

2. Enhance your website’s pagination. Ensure that your website has proper pagination. Use pagination tools and plugins like Simple Pagination to update the pagination on your site. When this is properly implemented, it makes your website user-friendly and smart. Plus, there is less clutter, yielding a clean, wholesome look for your site. More importantly, when content on your website is archived properly, search engines will find it easier to access, earning your website a plus point.

3. Emphasize related posts. Related posts are not only useful to site visitors and readers. They can also improve your PageRank. Use a tool or a plugin like LinkWithin or NRelate to add a Related Posts feature on your site. Having a Related Posts feature on your website improves the value of your website content and attracts readers deeper into the content you offer.

4. Make content sharing easy. All content on your website must contain a share button for different social networks, where you have an active presence. These should be in addition to the regular follow buttons. Provide a short link program to allow users to include their own message when sending the content to their contacts. The more the content is shared, the higher the odds of distribution. The more the content is disseminated, the faster the search engines index it.

5. Optimize your images. Images added to your site can be found by search engines such as Google Image Search. This indicates that you can use your images to drive more traffic to your website. Make sure to use Alt Text, which provides users and search engines with details about the images you use. Use the Alt Text on all images that add information or value to the site visitor or reader.

6. Create an affiliate program. Create an affiliate program for your business to get other online marketers to promote you. Using affiliate software like OSI Affiliate Software will help you setup an affiliate program for your business. When affiliates promote you using affiliate links, these links will point to your site and some apps like OSI Affiliate Software use affiliate links that are search engine friendly. These types of affiliate links when viewed by search engines count as links pointing to your website.

These are just a few of the many tips to maximize your SEO strategy. Make sure to add these to your SEO methods in order to make the most of your investment. Also, it is important that you stay updated with the latest algorithm changes and search trends in order for your strategy to be updated and for you to remain on top of the game.