Starting a brand makeover, visual or otherwise, should not be taken lightly. If you have created a brand, if your customers know who you are and what you stand for, getting a makeover will turn…
The Importance of Omni-Channel Marketing for Your Small Business
No matter how efficient it may be, no channel is omnipotent. This means that in order to maximize your reach, you need to send a consistent brand message over as many different channels as possible….
The Data Apocalypse Survival Guide that Every Business Needs
Tragedy has struck. No, it’s not the end of the world, but it’s close. It’s your network. Your systems failed, and critical, sensitive business data is lost permanently. It’s a data apocalypse, and you’re infected….
Best Cost-Effective Marketing Strategies for Freelance Business
Marketing plays a crucial role in the success of any startup, small enterprise or a freelance business. The only problem is that it can be quite expensive and it’s usually one of the first victims…
6 Questions to Ask in Your Business Demographic Survey
Businesses across industry sectors are seeking valuable information about their target markets. Their goal is to figure out who potential customers are and what they expect from brands. This is a way to avoid acting…
Market Research Trends That Are Shaping 2018
There is so much data in the world today, and so few data scientists to work through it. As a result, one of the top trends that we’re seeing is the demand for these valuable…