Having a website is an important marketing strategy today. Unfortunately, too many people are unsure of the best tactics to use for successful online marketing.

One great way to add some pizzazz to your site is to add multimedia, but simply adding multimedia will not magically increase traffic to your site. There are certain tips and tricks you can use to ensure that the addition of multimedia will have a successful effect on your site. Instead of just crossing your fingers and hoping your multimedia attracts traffic or even goes viral, use the following tips to effectively use multimedia in your site.

1. Work on making your site SEO friendly.

Before hoping that your multimedia will improve your site, you should try to improve your site on its own first. Be sure that your website includes relevant content that uses a conversational tone. This way, the search engines will be able to rank your site appropriately based on the information they find. It’s also a good idea to add descriptions and tags to each web page on your site, and be sure to add some local content to your site too. Join local listings, such as Google Places, in order to improve your local SEO, and add a blog to your site to change copy regularly in order to keep search engines coming back. The more you can generally improve your overall SEO, the better chance your multimedia files have at succeeding.

2. Add descriptions and tags to multimedia files.

Search engines cannot crawl through the content on the multimedia files, but they can crawl through the back end, which is why it’s important that your multimedia files contain relevant descriptions and tags. The search engines will use the information they find to help rank your site more appropriately, which can give your multimedia and your website a boost in rankings.

3. Use social media to share your content.

Multimedia files tend to go viral thanks to the instantaneousness of social media. Make sure that you are placing your multimedia files on your social media accounts so that they are reaching a larger audience. This gives your audience a better chance at sharing the content with other people they know, which helps your multimedia files hit a viral status.

4. Make your content sharable.

Along with placing your content on your own social media sites, it’s important that you allow your files to be easily shared. Let your audience share your video or audio file with one easy click of a mouse. There are plenty of widgets you can install that allow this instant sharing, and enabling these features will help make your multimedia files more effective for your website.

5. Provide content your audience wants.

You can spend your time and money making a great video or audio file, but if the content on that file is not something your audience will want, it’s not going to be effective for your overall strategy. It’s very important that you truly know your audience and provide information through your multimedia files that they will find interesting or entertaining. If you drop the ball, you’ll end up with multimedia files that do absolutely nothing for your site.

6. Create quality multimedia files.

When creating multimedia files for your website, it’s very important that you emphasize the quality. Make sure that the audio can be accurately heard, otherwise your audience may struggle to comprehend the content. If you’re making a video, be sure that the quality of the video is high. Ensure the picture can be seen and that the audio can be heard. Use a tripod to ensure there is no shaking camera, and ensure your lighting is accurate. By producing quality multimedia files, your efforts will be more attractive to your audience.

7. Transcribe your multimedia files.

As mentioned earlier, search engines cannot crawl through the content on your multimedia files, which is why it’s a great idea to have them transcribed by an audio and video transcription service provider. You can then place the transcriptions directly on your website, allowing the search engines to crawl through the content and use their findings to rank your website more appropriately and accurately.

Plus, having transcriptions on your website makes your site more accessible to individuals with hearing and vision challenges, opening up your site to an entirely new audience and increasing your traffic.

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Cameron Ellis is an internet marketing consultant and freelance writer. Cameron has chosen guest blogging as a means to share his knowledge and help others with online marketing.