How To Use Multimedia Effectively In Marketing Your Site

Having a website is an important marketing strategy today. Unfortunately, too many people are unsure of the best tactics to use for successful online marketing.

One great way to add some pizzazz to your site is to add multimedia, but simply adding multimedia will not magically increase traffic to your site. There are certain tips and tricks you can use to ensure that the addition of multimedia will have a successful effect on your site. Instead of just crossing your fingers and hoping your multimedia attracts traffic or even goes viral, use the following tips to effectively use multimedia in your site.

1. Work on making your site SEO friendly.

Before hoping that your multimedia will improve your site, you should try to improve your site on its own first. Be sure that your website includes relevant content that uses a conversational tone. This way, the search engines will be able to rank your site appropriately based on the information they find. It’s also a good idea to add descriptions and tags to each web page on your site, and be sure to add some local content to your site too. Join local listings, such as Google Places, in order to improve your local SEO, and add a blog to your site to change copy regularly in order to keep search engines coming back. The more you can generally improve your overall SEO, the better chance your multimedia files have at succeeding.

2. Add descriptions and tags to multimedia files.

Search engines cannot crawl through the content on the multimedia files, but they can crawl through the back end, which is why it’s important that your multimedia files contain relevant descriptions and tags. The search engines will use the information they find to help rank your site more appropriately, which can give your multimedia and your website a boost in rankings.

3. Use social media to share your content.

Multimedia files tend to go viral thanks to the instantaneousness of social media. Make sure that you are placing your multimedia files on your social media accounts so that they are reaching a larger audience. This gives your audience a better chance at sharing the content with other people they know, which helps your multimedia files hit a viral status.

4. Make your content sharable.

Along with placing your content on your own social media sites, it’s important that you allow your files to be easily shared. Let your audience share your video or audio file with one easy click of a mouse. There are plenty of widgets you can install that allow this instant sharing, and enabling these features will help make your multimedia files more effective for your website.

5. Provide content your audience wants.

You can spend your time and money making a great video or audio file, but if the content on that file is not something your audience will want, it’s not going to be effective for your overall strategy. It’s very important that you truly know your audience and provide information through your multimedia files that they will find interesting or entertaining. If you drop the ball, you’ll end up with multimedia files that do absolutely nothing for your site.

6. Create quality multimedia files.

When creating multimedia files for your website, it’s very important that you emphasize the quality. Make sure that the audio can be accurately heard, otherwise your audience may struggle to comprehend the content. If you’re making a video, be sure that the quality of the video is high. Ensure the picture can be seen and that the audio can be heard. Use a tripod to ensure there is no shaking camera, and ensure your lighting is accurate. By producing quality multimedia files, your efforts will be more attractive to your audience.

7. Transcribe your multimedia files.

As mentioned earlier, search engines cannot crawl through the content on your multimedia files, which is why it’s a great idea to have them transcribed by an audio and video transcription service provider. You can then place the transcriptions directly on your website, allowing the search engines to crawl through the content and use their findings to rank your website more appropriately and accurately.

Plus, having transcriptions on your website makes your site more accessible to individuals with hearing and vision challenges, opening up your site to an entirely new audience and increasing your traffic.

image credit

Featured images:
  • Image source: MyBlogGuest platform

Cameron Ellis is an internet marketing consultant and freelance writer. Cameron has chosen guest blogging as a means to share his knowledge and help others with online marketing.

Related Posts

Promoting your Website with SEO

For your business to thrive in today’s competitive arena, search engine optimization which is more commonly referred to as SEO is highly required. No matter what your…

Top 15 Pinterest tips for Bloggers: Increase your Blog traffic with Pinterest

At the moment, there are tonnes of Pinterest tips and tricks out there. This list is just a compilation of the best Pinterest tips to help you…

The Importance of Omni-Channel Marketing for Your Small Business

No matter how efficient it may be, no channel is omnipotent. This means that in order to maximize your reach, you need to send a consistent brand…

First Blog Post

Ten proven tips on how to write your first ever introductory blog post

Writing a blog entry is easy once you get used to it. But what about your first ever blog post title? How to start writing your introductory…

Blogging 101: Ten tips to effectively improve your Blog Income

Blogging is not only a passion but also a good online income earner for many people throughout the world. There are tonnes of Blogs all around but…

Successful Online business tips

SEO at a low cost: Tips for every start up blogger

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.