In competitive industries and niches it can be very difficult to rank your website in search engines for important keywords. Fresh content for your website can be produced relatively fast if you have the right team in place and optimizing your on-site SEO can be done in a reasonable timeframe as well. Link building however can be tricky, especially getting high-quality links to your website is something many website owners struggle with. If you have not achieved the rankings that you desire, you may want to consider hiring a professional link building service.
What is Link Building?
When you hire a link building service, they will help you with building links on other people’s sites that point back to your site. Essentially, these links are digital references, or a type of popularity vote for your website. Link building services are offered by a number of different companies, some being good and some being pretty bad.
The Importance of External Links for Online Marketing
There are a number of reasons why you should build backlinks to your website. First of all backlinks are important to the overall success of your internet marketing campaign. There are three reasons for this, which include:
- Google will use the links to decide where you rank in search results. This means that if you do not have a very good ranking, you should definitely consider link building services;
- External links will be able to bring more traffic to your site;
- Backlinks can spread the visibility and improve the authority of your site, which will grow your brand image.
The most important thing to keep in mind is that not all link building services are created equal. Some link building services (usually the cheap ones) still utilize spammy link building tactics that used to work 5 years ago, but that will only get your website in big trouble today. Google penalizes websites that use spammy link building techniques, meaning that you could lose all of your rankings overnight as a result of spammy backlinks. Beware of services that will claim to have you ranking as number one in search results in as little as one day. While these are seductive promises, they are also completely unrealistic. Be wary of these promises and remember that if it sounds too good to be true, it probably is.
Why Hire a Link Building Service?
Link building is hard and takes a lot of time and effort. Even with a company that has experience in this area, you will still have to do a bit of the work yourself, but you will have someone on your side who understands what to do and how to do it.
Link building services can improve your website’s online marketing and could be worthwhile using if you are trying to increase your search engine rankings.
Always do your research before hiring a link building service to make sure that they don’t use dubious link building practice. Also make sure there’s a good fit with your company. Preferably you should be working together with your link building service provider to determine your link building strategy.
Zane Schwarzlose is an SEO at Fahrenheit Marketing, an Austin SEO agency. Zane is proud to say his office does ll of its link building in-house.