Hundreds of people start online businesses every day, unfortunately only a small fraction of these online businesses actually succeed especially within the first five years.
Here are things you should do:
Design well-organized website for your business
Designing a well-organized website for your business is inevitable. Most business owners always strive to over-design their websites so that it can stand out or look nice.
To achieve this objective, they engage in so many things like loading the site with large graphics, adding sound in the background, and adding flash animation.
It is essential you make the design of your website look organized so that users can be happy with it. It should be easily clickable and easy to read. Check out for credible companies that design websites for private and corporate organizations.
Do not allow an amateur to design your website.
Provide Excellent Customer Service
You need to respond to your customers’ queries as fast as possible. When a potential or existing customer fill your contact form, or emails you, they expect to get a reply in your earliest convenience.
People always take note of how long it actually took an online enterprise to reply their questions.
People deserve to be replied promptly. If you are on vacation, then you need to delegate the task to either one of your employees or a freelance virtual assistant or you take your laptop along with you so that you can reply the emails by yourself.
There are a lot of competitions out there, so you shouldn’t allow a potential or existing client to slip through your hand because you were unable to follow through. Engaging your visitors is the ideal thing.
This is the only way you can make them active participants on your site and in turn increase sales and loyalty.
Analysts say that the simplest way to engage your visitors is to start blogging, ask them to leave their questions or recommendations in the comment box. Also, advertise your posts in your newsletters and press releases.
Set up an account on different social media platforms like Instagram, Facebook, Twitter, Pinterest, LinkedIn, etc. Ensure you have a ‘fan page’ like a widget on your site so that your potential or existing clients can follow you through any of their preferred social media platforms.
Protect and Monitor your website
Protecting and monitoring your website is very important. If someone comes to your website, and notice it is running slowly, or down, there are chances they will look for an alternative site.
Thus, investing some time in website monitoring will help your business. During the design stage, ensure you use the right metrics and decide the pages you would like to monitor. Reinforce your security by protecting your website from anti-virus and firewalls.
Keep safety in customer records
Safeguard your customer records- this is the best way to continue working in event of damage or fire outbreak in your office or business premises. You can have a database in your website that stores your customer’s vital information.
Thus, setting up a replicated data and remote desktops for your employees will help your business. It is also good because if one computer is not working or is faulty, your employees can continue to work with others without losing any vital data.
Losing your customer’s data will have a devastating effect on your business.
Be aware of recent marketing trends
Your competitors will take advantage of you if you are not aware of the recent marketing trends in your business. Create a strategy for your online business, so that you can perfectly build high- quality back links.
You can get this by contributing to high authority websites like Huffington Post, or guest blogging. All these will help you to be relevant in the social media.
Get more reviews from customers- the more reviews you get, the more positive effect it will have on your business. Getting quality reviews from customers will help you to build a massive social media following, and makes your website to stay relevant in Google, Yahoo, Bing, Yelp, and others.
Find one or two social media platforms, and build amazing followers and then use it to drive massive followers to your website.
It is not necessary to create accounts with all social media platforms, but you can be visible on some so that you can drive more clicks back to your website. Some online entrepreneurs say that Twitter, Facebook, and Pinterest are effective in this regard.
Encourage your followers or clients to leave comments on your posts- this will help you to know actually how you are performing or what people are thinking about your products or services.
Your traffic will grow if you respond to people’s inquiries promptly. Search engines like Google like to see websites or blogs with high-quality rankings or comments.
Was this article helpful? Tell us what you think by sharing your thoughts on the comment box!