If you are finding that your social media Twitter campaign is not working out as well as you would have hoped then perhaps you need to find a new strategy. Not all campaigns work as well as others and sometimes you are simply making some small mistakes that can be easily corrected. Unfortunately these small mistakes can lead to having a difficult time getting the followers you need and making the sales for your company. The good news is that there are some things you can do to fix this problem easily. Below are three Twitter social media strategies that actually work and that can increase your presence online.

The Key Word is “Social”

One thing to keep in mind is that the word is social media with an emphasis on “social” and this is something that is very important. Even though you are using this site as a way to market your company and products you still need to do it socially. Don’t make all of your posts about selling because this can cause people to get tired of seeing your tweets. Try making some tweets that are more social in nature and that don’t sell any products. You can do this by tweeting about information that is relevant to your products while not selling anything.

Selectively Follow Others

Many tips and tricks will tell you to just load up on the people you are following in order to get them to follow you back but this is not always the best strategy. While you do want to get as many followers as possible, you only want to follow those who can bring some depth to your timeline and offer you some quality retweets. You can certainly purchase some followers in order to boost your numbers but you don’t want to follow people just to follow them. Be selective about your followers and you’ll find that your social media strategy starts picking up for your company.

Use the Block Feature for Spammers

One of the biggest issues for companies is the amount of spammers that follow them. You don’t want to be associated with any group that spams nor do you want to be at risk for a hacking because of the spammers that follow you. Use the block feature to keep spammers off of your timeline and to keep from being associated with them. If they are very aggressive before you block them you can also choose to report them to Twitter so they are shut down and not allowed to conduct business on the site. You have to do your part to ensure that Twitter is safe for everyone who is following you and for those who you may not even know yet.

Twitter is a great site for social networking and offers great strategies for businesses that want to increase their profits. If you are not having the success at your social media marketing then maybe you just need to change a few little things to advance your online presence.

James Hoffman has been using Twitter to market his business and is now teaching others how to promote their businesses on Twitter through his blog.