Social Media campaigns need not be tedious. This article covers 9 tools to automate social media campaigns and help in content merketing.
Your content is what helps potential customers quickly determine whether or not they want to engage with your brand. If a user fits within your niche, then it’s a fairly easy conversion from visitor to engaged follower.
The problem, however, is that your target audience is not necessarily seeing your fabulous content, they would likely happily engage with your content if they knew it existed! When, where, and how you publish your quality content matters just as much–and if not, then more–than the content itself.
Consistency certainly plays a huge role in this, with over 60 percent of marketers pumping out one piece of content each and every day. This alone contributes to six times the conversion rate than companies that publish content every few days.
Even so, with all of that content, it may be rendered useless if you don’t have good content placement.
So, how do you accomplish the task of good content placement? Luckily, there are quite a few tools that can help you do exactly that. Here are a few of the best social media tools to improve your content marketing strategy:
1. LinkedIn Elevate
If you are running a B2B business, then you know how important it is to network with other professionals in your niche. LinkedIn is an invaluable tool in this regard because it provides direct social access to an almost unlimited number of businesses and their employees. What many people tend to forget is that LinkedIn is just as much a social platform as Facebook or Twitter.
The LinkedIn Elevate feature allows you to target either your own employees or the employees of other businesses with your content. It does this by first finding the people on LinkedIn that are most likely to share content, then it posts your content right before their eyes.
Ultimately it is up to the individual to share your content, but don’t you want your content in front of the most engaged users, anyway?
ClickToTweet is a tool that makes social sharing easier than ever. Basically, it allows you to prepare the ideal tweet that your brand would like the rest of the world to share.
Then, it places that prepped tweet at the bottom of your content with an enticing button that encourages users to, you guessed it, click to tweet. This way, all that stands between your content and your target market is one simple click.
3. Social Clout
The best way to ensure that your content is receiving the best engagement possible is simply by looking at the data. Take a look at the analytics to determine which posts, hashtags, filters, and more work with your target audience and which do not.
Social Clout does this analysis for you so that you don’t have to. This platform will how you which demographics have the highest engagement and by which platforms so that you know exactly what to post and why.
Producing high volumes of quality content can be a bit tricky at times, especially for busy bloggers or business owners. ContentDJ allows users to simply connect an RSS feed to the platform and ContentDJ will do all of the heavy lifting for you.
It identifies trending topics, schedules them to your calendar, and then posts the relevant content automatically. It also uses analytics to determine the best time and day to post the content so that it is more likely to be seen by your target market.
5. Social Growr
Social Growr is an automation tool that helps increase your exposure on Instagram. Rather than curating and posting content for you, Growr engages within your relevant niche on Instagram.
All that you need to do is insert your desired hashtags, such as #flowershop for a florist, and Growr will automatically like and follow accounts that use this hashtag. This can be just as important to content marketing as the content itself as it increases your exposure in a very social and organic way, through engagement.
CoSchedule is excellent for brands that already have quality content available but need help scheduling their posts. This tool allows you to schedule virtually everything your brand produces online, from social media to blog posts.
There is a built-in calendar plugin for WordPress, making it easier than ever to coordinate your blog posts with your social media outreach.
Not all content is created equal and some content will be more successful based on the region that it is shared in. Sprinklr automates this process for you so that you don’t have to try to figure out where your content will be most successful.
It does this by geo-tagging and geo-limiting your posts to audience-specific content. If a post is likely to receive more engagement if it is shared with a Miami audience, for example, then Sprinklr will share it with that specific audience. This customization allows your content to reap greater rewards.
Just because it is important that you post fresh content every single day, it does not mean that it needs to be your content. Quuu allows you to post relevant content that is sourced from other users so that your social feed never misses a beat.
If you manage a blog then you understand the importance of telling your readers about new blog posts. The problem is that many bloggers let that slip by, assuming that their most dedicated readers will figure it out on their own. This can be detrimental to a blog as content on the Internet is updated continuously, often times rendering a blog post obsolete within a matter of weeks. eClincher changes that by automatically updating an RSS feed with your new content, no matter what you end up sharing on social media. This way, your readers never miss a blog post.
While no content marketing strategy is perfect and there are always new tools coming onto the market to help, it is still important to at least make the effort. You can use all of these tools or just your favorites and it will significantly improve your content marketing strategy simply by getting your content out when and where it matters most.