It almost feels funny to keep saying — “SEO” — having heard those three letters together so many times.
Somehow we’ve stripped that acronym of its significance and made it a buzzword referring to a mystical, ambiguous form of internet marketing that no one really understands.
But search engine optimization is getting simpler then ever, mostly due to the fact that the need for optimization as we’ve known it in the past is evaporating. The funny thing is that we never really needed it in the first place.
Even white-hat SEO or ethical optimization practices turned into something that Google didn’t want to have anything to do with: A formula or system for manipulating the internet.
Innumerable content creators opted to become professionals at hacking the internet, instead of concentrating on their writing and content; ultimately their product. This has been happening while all along, those who have been patiently turning out valuable and genuine content have been succeeding and making money.
The short-lived fortune of those who have been consumed with building links to their site has proven to be a poor business model and has shown us that real-world businesses and internet businesses should be treated and viewed the same way.
Google Updates Shouldn’t Scare Good Writers
When Google Panda was released, there was a lot of clamoring and fear centered around the possibility that websites were going to be punished.
That never really happened.
It never happened because the focus of the Panda algorithm was to move search queries more so in the direction of natural language and to be more intuitive about the way people ask for information. Those who write well and are passionate about their material (their product) shouldn’t be scared by this.
In fact, it should excite you as Google is working to reward those who are contributing content that’s actually valuable and useful.
To be honest, good writers and content creators should never worry about any search-engine algorithm updates if they’ve kept SEO best-practices and tactics in their proper place; as a side item to creating something people actually want.
Implications of Search Queries Focused on Natural Language
As Google and other internet companies look for ways to provide information to users and help them find what they’re looking for, the move towards a more natural way of querying search engines means that content creators can worry even less about optimization.
It’s not that you shouldn’t be aware of keywords or do your best to create catchy titles.
But it does mean that Google is trying to cater to what humans do naturally. If that’s the case, it would be incredibly counter-productive to avoid writing and creating content that wasn’t based off of that same natural process.
In short, just write and don’t worry about what’s going on inside Google’s servers. If that’s your gameplan, then Google wants to give you high rankings.
It might require a little more patience, but it will happen and the benefit will be far more sustainable than if you got there by way of a shortcut.
Don’t Over-Complicate Things
Perhaps in an effort to provide content for a popular topic, we’ve overcomplicated SEO and the internet business model all together.
The truth is, that there’s no way to “optimize” search engines, but you can optimize your content for real people that have the potential to actually like, use and care about the stuff you’re creating or selling.
If your focus isn’t there, then you can be working really hard and heading for failure.
Don’t let that happen.
Go back to basics, treat your website or blog like a business and let your content speak for itself. This is truly one of the best times to make that your mission.
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.