With all the recent updates that Google introduced, new webmasters might be hardpressed tp implement these changes. Some people say that Google Penguin is a bit harsh while others state that this update is just right. Until you find a stronger search engine than Google, you have no choice but to play the game with the new set of rules. A bit worried? Don’t be. Here’s a couple of backlink building tips that will spare you from Google’s axe. Read along.

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Use Anchor Text Variations

Having similar keywords in your anchor text will most likely catch the attention of these penguins. The next thing you know, your website has been penalized. To solve this problem,use anchor text variations. Instead of sticking to your target keywords, you can have a long list of alternatives such as “read more” or “click here”. This may sound strange but it gives you a healthier inbound link profile.

Different anchor texts also call for different rules. That is why it’s considered a good practice to know these anchor texts to ensure that you’re on the right track.

Be Creative

Ok, so let’s say you hate the “read more” and “click here” choices, what else can you do? The answer to that is creativity. If your primary or main keyword is “weight loss” you can create anchor texts with weight loss solutions, have a healthier lifestyle or even check this out for fitness tips.

You may not be accustomed to longer anchor texts but a few days of being exposed to it will do the trick. Just ensure that your links contain less than 60% of similar keywords to avoid over-optimization.

Use Social Media Sites

If you want to meet halfway with Google, it would be a perfect practice to spread your anchor text on Facebook, Pinterest and Twitter. This way, you can still use the typical way of making anchor texts. Keep interacting with other people and be sure that your Facebook page or Twitter account is active. This is to ensure that people won’t lose interest in your site.

Be a Guest Blogger

The penguins may have their eyes on you, but that doesn’t mean you should stick on the new ones only. Becoming a guest blogger is also a great way to show off your anchor text. With this, you won’t have a hard time adjusting. Just be sure that you apply the changes gradually so that you’ll be more accustomed to Google Penguin’s new set of rules.

Because Google has millions and billions of users, there’s no sole update that can be done which won’t upset anyone. Being punished for not following the rules will technically irk more people. Nevertheless, users like us have no choice but to follow. Whether or not it’s good for us, clashing with Google is far from planking on the road to get the attention of the government. The trick to ease the discontent is slowly adjusting.

This is a guest post by Suzzane Edwards, a tech enthusiast who loves to write about the latest SEO and mobile gadget news. Some of her latest articles include how to Jailbreak iPad